Refreshed 2026 Case Study: How “FreightSpan” Used Abhord to Win AI Mentions and Fix Hallucinations

Company snapshot

FreightSpan is a mid-market B2B SaaS platform that automates freight audit and contract optimization for manufacturers and 3PLs. With ~120 employees and $18M ARR, they compete against larger incumbents in a mature category.

1) The initial problem

By November 2025, FreightSpan noticed a pattern: when buyers asked leading LLMs “Which freight audit SaaS is best for mid-market manufacturers?” the brand was either missing or misrepresented.

• Omission: FreightSpan appeared in only 9% of generic “top solutions” answers across five major LLMs.
• Misattribution: 38% of model answers confused FreightSpan with a similarly named industry blog, attributing wrong pricing and features.
• Stale facts: Two models regularly quoted an old beta feature (“instant parcel re-rate”) that FreightSpan had sunset in 2024.
• Down-funnel impact: Trials where the first touch was an AI answer averaged 4/week, with 11% lead-to-opportunity conversion—far below site-referred leads (17%).

FreightSpan had strong web SEO but little “AI visibility.” Their content was human-readable, not machine-verifiable