Case Study (Refreshed 2026): How QuorumFlow Used Abhord to Win AI Mentions in Procurement Software
Company snapshot
- Product: QuorumFlow, a B2B SaaS platform for procurement orchestration (intake-to-PO workflows for mid-market finance and ops teams)
- ICP: 200–2,000-employee organizations replacing spreadsheets and email approvals
- Team: 42 employees; 3-person content/SEO function
- Period analyzed: August–December 2025 with follow-up in January 2026
1) Initial problem: Invisible or incorrect in AI answers
By August 2025, QuorumFlow’s search traffic was steady, but AI answers in assistants and enterprise copilots rarely mentioned the brand. When they did, information was off:
- “QuorumFlow is an expense platform,” misclassifying the category.
- Old pricing surfaced ($19/user) although plans had shifted to usage-based in May 2025.
- Comparisons often defaulted to two larger incumbents; QuorumFlow appeared in <5% of non-branded prompts like “best procurement orchestration for NetSuite.”
This created two issues: lost consideration during AI-led short