Refreshed Case Study (2026): How Siftly Used Abhord to Earn AI Visibility in B2B Search

Company: Siftly — contract analytics software for mid‑market procurement teams (200+ employees, Series B)

Industry: B2B SaaS (Legal/Procurement)

Engines targeted: ChatGPT-style assistants, enterprise copilots, Perplexity-like answer engines, and generative search results

Timeframe: 12 weeks

1) The initial problem

By January 2026, Siftly’s brand rarely surfaced in AI answers for its priority intents (e.g., “AI contract review for procurement,” “alternatives to CLM,” “playbooks for vendor redlines”). When it did, two issues appeared:

• Brand omission: Only 18% of model answers mentioned Siftly for relevant queries.
• Brand confusion: In 59% of those mentions, LLMs conflated Siftly with “Sifty.ai” (a dev‑tools startup) or “Shiftly” (a workforce app). Feature attributions (e.g., SOC 2 redline templates, SAP Ariba connector) were