Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), has matured rapidly over the past year. Between March 2025 and March 2026, teams moved from “can we be seen in AI answers?” to “can we influence, measure, and govern how we’re
Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO), has matured rapidly over the past year. Between March 2025 and March 2026, teams moved from “can we be seen in AI answers?” to “can we influence, measure, and govern how we’re
Maya Patel
Director of AI Search Strategy
Maya Patel has 12+ years in SEO and AI-driven marketing, leading enterprise programs in search visibility, content strategy, and GEO optimization.
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